Boulder Brands (NasdaqGM: BDBD)
On January 2, 2013, Smart Balance, Inc. (former NasdaqGM: SMBL) announced it changed its name to Boulder Brands, Inc. (NasdaqGM: BDBD). The name change to Boulder Brands, Inc. was implemented to better reflect its recent transformation to a company with multiple brands, including a strong leadership position in the Natural Foods industry. As part of the name change, the Company’s website and e-mail domain will change to www.boulderbrands.com and the Company’s shares will be traded under the symbol "BDBD". Also announced, the Company will move its primary corporate offices to Boulder, CO, in the summer of 2013.
At Boulder Brands, Inc., our mission is to become the leading health-and-wellness Company building out and acquiring natural brands that address consumer need states. Our brands consist of Smart Balance®, Udi’s®, Glutino®, Earth Balance® and Best Life®; and each address a specific health need of consumers. As Smart Balance is to heart-health, Udi’s & Glutino are to gluten-free, Earth Balance is to the plant-based diet and Best Life is to weight management. Our focus is on supporting each of our brands with a robust pipeline of innovation and strong consumer support through marketing and education to drive awareness and loyalty. Our vision is to help change the way we eat, one product and one solution at a time.